the journey.

a marketplace by lifestyle brand, west perro

Head West is curated and managed by Jimmy Brower, in partnership with Bay Street Shopping Center and Old Oakland. Participation is open to makers, crafters, designers, small brands, local shops, creative installation artists, speciality service providers and local charities/non-profits.


The Mission of Head West is to create an environment that supports and embraces local creativity + the spirit of entrepreneurship. Through connecting people, we preserve arts + culture, realize our impact on the local economy + provide for the well-being of the people that keep these ideals alive.

Head West is a platform to embrace all things creative in people and product that bring positivity + good vibes into all of our lives.